Le Monde D'Hermès

16.12.10

1930s

1940s

1950s

1960s

1970s
image source: hpprint

Hermès J'Aime Mon Carré pop-up shop came to Toronto a few weeks ago, and as much as I wanted to, I didn't get to see it; neither did I get to conquer. Mais, c'est la vie. In place of appreciating the art of tailoring and print of those silky scarves, I've decided instead, to take a look back through the hermès vintage archive. 

I had a little "my goodness" hermès moment once here before, but not quite like the one I had once I started noticing a trend with these campaigns over the years. Forget about the elusive birkin bag for a second (although, it would be a tremendous gift to receive this Christmas non?), and let's talk about how refined and unpretentious these photos look. Take a browse through, and I guarantee they will speak to you, unless you're not a fan of hearing from inanimate objects in which case I digress.

Back to my point. What are the photos saying? Well, there's the so called "new length" skirts of the 30s that people are tripping over themselves for now, I spot a camel coat in the 50s that's currently suffocating the life out of us in stores today, and isn't that the 60s cape people are going gaga over? (myself included of course). The point here is that synonymous with hermès is an air of effortless elegance and timelessness to be reckoned with. Now, let's play a guessing game shall we. From these photos, can you predict what all the rage will be in a few years time?

By the way, J'ai fini l'examen. Thanks for sticking with me, especially you Emily and Jude. You girlies kept dropping by with warm comments regardless of whether or not I reciprocated. Such gems! Now I have plenty of time on my hands to politely harass all your blogs ;) Right after I wake up from a not-so-quick nap that could possibly turn into a full blown slumber.
Either way, I'll be seeing you all very soon!

Bisous,
Abi

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33 Contributions:

Shanna Maren said...

This style is so pretty & classic: It really emphasises female beauty.

Nicola said...

Love these photos, The styling is beautiful:) x

www.golden-indigo.blogspot.com

Anaivilo said...

Wow beautiful photos! Thank you for sharing, these really are remarcable! :D

Tastes Eclectic Fashion said...

First, congratulations of finishing exams (my French certainly isn't as rusty as I thought...or is it)!

Second, I adore these almost as much as I adore the way fashion recycles itself. I wish we could skip the 80s and 90s comebacks (which still seem in full force) and get back to more of Hermes past. These really are such an enjoyment to look at. Thank you for sharing them!

Marinka said...

What a beautiful retrospection of Hermes ads ^^

Shannon said...

Thanks for sharing, the photos are so beautiful, Hermes can certainly stand the test of time.

Britty said...

these are wonderful! oh goodness man ads dont look like that anymore ( i say that alot)

Mamacita said...

Dear Abi,

Thanks for your comment in my blog! I am just following you!

I love your style!!!
http://blog-mamacita.blogspot.com/

Danielle said...

I love this post! Hermes shows true elegance and beauty. If you buy any of their garments, you know it will last a lifetime, such timeless pieces!
xoxo

Wall of Fashion said...

Gorgeous! I really adore the beautiful coats!

xx Marije

Wall of Fashion said...

Thank you!

xx Marije

Abi said...

@Tastes Eclectic Fashion: thanks girlie! And your french is not as rusty as you thought afterall hehe. Some pieces from the 80s and 90s are rather nice, but I much prefer the older eras. Much more refined and exciting

febriani djunaedi said...

lovely post ;) amazing
http://cherrylemonadee.blogspot.com

Jamie said...

Congrats on being done with exams! And those pics are freaking fantastic!!

http://www.glamlatte.com

Ésmeri said...

i love this post!!

xoxo

and flowers pick themselves said...

interesting post! i LOVE the 40s.

xo Alison

Clara said...

lovely post!

Sally said...

Thanks so much for your sweet words, I truly appreciate it!
Congrats on being through with finals, hopefully you can rest up over the holiday :)

Elena Vasilieva said...

these are amazing, so feminine and chic

http://elenavasilieva.blogspot.com/
x

diana kang said...

hese are all so lovely

Aissata said...

i love these. very lovely. thanx for your lovely comment

http://vernisaongle.blogspot.com

ching said...

this has inspired me so much. wow Hermes still got it.

20 York Street said...

Oh Hermes, so beautiful and so timeless!

But please oh please make me afford you!

besos,

Come say Bonjour at:

20 YORK STREET

Anything but Bland said...

wow!!! i adore these photos!!!! hope you are well :)

love, polly

Fashion Queen said...

I really love these photos.

styleonthecouch said...

The photos are great, but I admit I hate this length of skirt. I have no hips, so I look terrible in them. Oh for the curvaceous figure..!

www.styleonthecouch.wordpress.com
www.twitter.com/styleonthecouch

johanna said...

AMAZING, love these. Hermes is amazing

Suyinsays said...

wowowowowowowowowow all gorgeous! thank you for the great comments you left on my blog, sorry i havent gotten round to replying til now, but im follwing you too!
xxxxxxxxxxxxxxxxxxxxx

www.suyinsays-suyinloves.blogspot.com

Anna G said...

I agree that styling of the ads is so classic and timeless. I'd love a Hermes scarf, maybe I could find a vintage one.

SMASH said...

ughh all disgustingly chic! I wish people still dressed this nicely or at least made an effort more!

xx
MILK TEETHS

Ali said...

I love those long coats. It'd be so awesome if we could still all dress like this and for it not to be out of the norm.. :)

classiq said...

I adore these vintage photos and Hermes too! The fashion in the past is always an inspiration for today's fashion. Not to mention classic items, which are timeless.

sojourned in style said...

i see that unpretentious air that is so covetable and beautiful. who wouldnt want to emulate such looks? love.

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